Privacy Policy

This Privacy Policy explains how No-Bull Marketing (“we”) handles personal information in connection with RTO Revenue OS (the “Service”) and our websites. It covers two groups of people: (1) dealer staff who use the Service, and (2) consumers whose information a dealer puts into the Service or who fill out a dealer’s landing page, storefront or ad form.

1. Our role

• For consumer data, the dealer is in control. When you ask a store about a product, the store (the “dealer”) decides how your information is used. We process it on the dealer’s behalf as a service provider / processor. Contact the store directly to exercise your rights; we will help the dealer respond.
• For dealer staff accounts and our own website visitors, we decide how the information is used and this policy applies directly.

2. Information we process

• Consumer information provided to a dealer: name, phone, email, ZIP code, products of interest, messages, consent choices and timestamps, rental agreement and payment status synced from the dealer’s store system, and store visit/lead source details.
• Communications: SMS and email content and delivery status; opt-out and suppression records; call-tracking call metadata (caller number, time, duration) when a dealer uses tracking numbers.
• Advertising data: lead form answers from Meta when a dealer connects Meta; ad performance totals. When a dealer builds a custom audience, email and phone are hashed (SHA-256) before being sent to Meta.
• Usage and device data: pages visited, tracking-link and QR scans, IP address, browser type and approximate location derived from IP, collected to count visits and attribute leads to campaigns.
• Dealer staff: name, work email, role, login activity and notification preferences.

3. How information is used

• To let dealers respond to inquiries, follow up on leads, manage customers and measure which advertising works.
• To send messages the dealer directs, honoring consent and opt-outs.
• To secure, maintain, debug and support the Service.
• To meet legal obligations.

We do not sell personal information and we do not share it for cross-context behavioral advertising on our own behalf. We do not use one dealer’s customer data for another dealer.

4. Text messages and calls

Dealers may text or call you only as permitted by the consent you gave them. Reply STOP to any text to opt out; reply HELP for help. Message and data rates may apply. Opt-outs are recorded and the Service blocks further texts to that number from that dealer. Mobile numbers and consent information are not shared with third parties for their own marketing.

5. Sharing

We share personal information only with the dealer it belongs to, with the subprocessors below who help us run the Service, when required by law, or as part of a merger or sale of our business subject to this policy.

6. Retention

Dealer data is kept while the dealer’s account is active. After a dealer cancels, it is deleted from live systems after 30 days and from backups within a further 35 days, except suppression/opt-out records and records we must keep by law.

7. Security

Data is encrypted in transit (HTTPS/TLS), access is role-based and limited to the dealer’s own organization, passwords are hashed, integration credentials are stored encrypted, and production access is restricted to authorized personnel. See the Data Processing summary.

8. Your choices and rights

Depending on your state, you may have rights to access, correct, delete or obtain a copy of your personal information, and to opt out of certain uses. Consumers should contact the dealer they dealt with; you may also email support@no-bullmarketing.com and we will route the request to that dealer. Dealer staff can contact us directly. We will not discriminate against you for exercising your rights.

Dealers who connected Facebook or Instagram can disconnect at any time, and anyone can request deletion of their data. See Data deletion for step-by-step instructions, what is deleted, and how to check a Facebook deletion request.

9. Children

The Service is not directed to children under 16 and we do not knowingly collect their information.

10. Changes and contact

We will post updates here with a new “Updated” date and give notice of material changes to dealers. Questions: support@no-bullmarketing.com.